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19992000This information can be provided only at a disproportionate cost.
Mrs. Laing: To ask the Secretary of State for Education and Skills what percentage of children with statements of special educational needs were categorised as autistic in (a) 2001, (b) 1996 and (c) 1991. 
11 Mar 2002 : Column 760W
the change in costs incurred by local education authority maintained schools as a result of the introduction of the climate change levy. 
Margaret Hodge [holding answer 4 March 2002]: Our assessment is that for a school that must pay the climate change levy (CCL), the increase in fuel costs in the financial year 200102 due to the levy was of the order of 10 per cent.
Mr. Bercow: To ask the Secretary of State for Education and Skills if she will list the publicity and advertising campaigns run by her Department in each of the last four years, specifying the (a) purpose, (b) cost to public funds, (c) number of staff involved and (d) method of evaluation in each case. 
(34) Year to date.
|New Deal||To promote awareness of New Deal and to inform potential clients and employers, and to sign up employers||4,772,000|
|Reading and Literacy||To encourage parents to get more involved in their children's reading (linked to National Year of Reading)||3,648,000|
|Disability Discrimination||To inform employers about how the Disability Discrimination Act affects them||1,924,000|
|National Traineeships||To encourage employers to take up National Traineeships||1,502,000|
|Learning Direct||Promoting the Learning Direct helpline to young people||619,000|
|Career Development Loans||To encourage young people to take out CDLs to improve their career prospects||604,000|
|Millennium Bug Busters||To promote to employers training on how to prepare for the Millennium Bug||585,000|
|Disability Discrimination||To challenge the general public to change their attitude to disability and to inform employers about the Disability Discrimination Act||2,643,000|
|Maths Year 2000||To encourage parents to help with their children's maths (linked to Maths Year 2000)||2,322,000|
|Age Diversity||To address age discrimination in recruitment and employment practice||1,128,000|
|National Traineeships||To encourage young people to take up National Traineeships||1,077,000|
|One||To promote the launch of the One scheme in 12 pilot areas||873,000|
|Childcare Link||To promote a helpline telling parents what child care options are available in their area||810,000|
|Time Off for Study||To inform employers of their legal responsibilities under the Right to Time Off for Study Act||702,000|
|Don't Quit Now||To raise awareness of the benefits of staying in some form of learning after reaching the age of compulsory education||2,700,000|
|New Deal 50 plus||To increase participation in New Deal 50 plus||2,400,000|
|ICT Employability||To encourage those out of work to take up taster courses in ICT||2,011,000|
|Childcare Recruitment||To encourage recruitment into the child care sectors by young people and returners||1,821,000|
|Disability Discrimination||To tell SME service providers how aspects of the Disability Discrimination Act affect them||1,242,000|
|Modern Apprenticeships||To promote the availability of Modern Apprenticeships||856,000|
|Individual Learning Accounts||To encourage people to take up Individual Learning Accounts to improve their career prospects||612,000|
|Fast Track Teachers||To inform potential recruits about the fast-track teachers scheme||1,056,000|
|Parents' Magazine||To promote a magazine which helps parents to get more involved in their children's education||1,484,000|
|Childcare Recruitment||To encourage recruitment into the child care sectors by young people and returners||2,504,400|
|Foundation Degree||To promote Foundation Degrees||667,000|
|New Deal 25+||To increase participation in New Deal 25+||633,000|
|Excellence Challenge||To widen participation of young people in higher education||1,750,000|
|Science Year 200102||To encourage more interest in science among young people||1,803,000|
|Adult Basic Skills 'Get On'||To encourage adults to improve their basic literacy and numeracy skills||4,597,000|
|Parents' Magazine||To promote a magazine which helps parents to get more involved in their children's education||770,000|
|Fast Track Teachers||To inform potential recruits about the fast-track teachers scheme||1,250,000|
|Millennium Volunteers||To encourage young people from 16 to 24 to become involved in volunteering activities||848,000|
|Foundation Degree (new terms)||To provide information on the new terms of the Foundation Degree||658,000|
|Get OnAdult Basic Skills||To encourage adults to improve their basic literacy and numeracy skills||1,820,000|
|Modern Apprenticeships||To promote the availability of Modern apprenticeships||1,670,000|
(35) Year to date.
11 Mar 2002 : Column 761W
The Department runs a number of campaigns in support of our key delivery priorities, in order to inform our target audiences of how they are affected by our policies. All of our campaigns follow the guidelines which govern Government information on issues of propriety and cost.
Detailed evaluation criteria are not held centrally and could be collated only at disproportionate cost. However, every campaign is measured vigorously against specific communication objectives using pre- and post-campaign research, conducted by independent research companies, to record shifts in awareness, attitudes, knowledge or behaviour among the target audience(s).
The Department employs tracking research to monitor these shifts over time and typically conducts telephone surveys of respondents to advertising campaigns to monitor satisfaction with the services offered and actions taken as a result of the campaign. It routinely tests the likely effectiveness of different creative approaches on the target audience(s) through market research, as part of the development of advertising campaigns. Lessons learned from previous campaigns are used to inform future ones.
Mrs. Curtis-Thomas: To ask the Secretary of State for Education and Skills what was the average level of student debt, broken down by subject, upon graduating from a first degree in the last 12 months. 
The first cohort of students on a three-year course who entered higher education under the new student support arrangements is due to enter repayment in April 2002. The average debt of a borrower with a new income contingent loan entering repayment in that year is estimated to be some £6,100.
11 Mar 2002 : Column 762W
Students who started their course in 199798, or earlier, repay their student loan on a mortgage-style (fixed-term) basis. Students commencing their course in 199899, or later, will repay their loans on an income-contingent basis. Their repayments will be linked to their income after leaving higher education so that leavers only repay when their income exceeds the threshold of £10,000 per annum.
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