E-mail from Diane Evans York
I am operating a small (one person) start-up
business, promoting tourism in Wales. My intention is to promote
awareness of Wales as the destination, rather than the
tail-end of a Scotland or England tourWales has so
much to offer.
I write this, first, to commend Raymond MathiasWales
Tourism USA's one-man-band. Raymond has followed through on each
of my requests for promotional materials in a timely manner, and
with good humour, considering the very heavy work load he must
have, and especially considering the small-scale of my business.
My second reason for writing is, there are some
simple tools, such as a video or "shells" used for brochures
that could help to sell Wales to people (Americans) who think
that Wales is, well, England! The Wales 2000 Homecoming video
is really great, but targets a particular market, and all the
"brochure shells" from the BTA have scenes of England.
I am currently promoting a tour of Wales for
July 2001, using local advertising sources; a local travel agency
(to book the air) and soon, in NINNAU, the Welsh/USA newspaper.
I hope that some time in the future we will see more promotional
tools for Wales, after all, tourism is a huge segment of the economy;
but the Welsh people (in the tourism industry) need to know this,
17 October 2000