Select Committee on European Union Twenty-Eighth Report


CHAPTER 5: COMMUNICATING THE MESSAGE OF LISBON

72.  As has become clear in previous chapters, the future success of the Lisbon Agenda is largely dependent on actions taken at national level. The emphasis is on governments identifying areas where improvements can be made and adopting policies to improve the performance of their economies in these areas. As Roger Liddle told us, "the Commission could produce as many analyses of what Member States are doing as it wants, but unless the Heads of Government themselves take this job seriously then it is not going to have much impact" (Q 84). In this final chapter we examine how, through communicating the message of Lisbon to Europe's citizens, pressure can be put on political leaders to drive forward the Agenda's goals. The challenge is to engender a desire for reform within Member States.

Engaging the Union's citizens in the Lisbon Agenda

73.  The approach we have outlined thus far has sought to encourage governments to compare their performance with the economies of other Member States; and to identify and adopt best practice. Many of those who gave evidence to us suggested that governments needed to be encouraged to do this by their citizens. For Mark Purdy of Accenture, "what matters to the EU citizen is essentially income, employment, opportunity and participation rates. We have to find a way of making those statistics more widely known and creating pressure on national governments to follow the best practice" (Q 229).

74.  For this approach to work, it is important that there is a general awareness of the Lisbon Agenda. However, many of those we met during our inquiry stressed the lack of recognition of the Lisbon Agenda. Even Members of the College of Commissioners emphasised this problem: Commissioner McCreevy told us that people "will probably think it is a football team or something" (Q 181). The situation in the UK is no better: John Healey MP estimated that recognition even among British parliamentarians was "relatively low" (Q 251). This is brought into sharper focus when the Agenda's public profile is compared to the Kyoto Protocol. As Klaus-Heiner Lehne MEP (Germany, EPP) told us, "as a term everybody knows what Kyoto means. Nobody can say that for Lisbon" (Q 193). We consider that the low public profile of the Agenda is an obstacle to its success. Effectively communicating the positive message of more jobs and growth is vital to creating the level of public interest that is required to put pressure on national governments to pursue economic reform. Focussing the presentation of the Agenda on the goals of growth and jobs will have a beneficial impact on its credibility. We therefore support the Commission's decision to rebrand the Agenda the European Strategy for Growth and Jobs.

Publication of the UK Nation Action Plan, the Commission's Synthesis Report; and a Minister with Responsibility for Lisbon Policies

75.  We note that the publication of the UK's National Reform Programme did not receive great publicity. We are surprised that the Government did not go to greater efforts to communicate its launch. John Healey MP told us that "there was not a press conference but there was press work and there was information given to Parliament" (Q 252). There is even a mild, implicit criticism in the Commission's annual report: "some consultation took place … but wider consultation could have strengthened the integration and ownership of the NRP"[35]. Given the Government's role in lobbying for the Agenda in 2000, we are also surprised at the lack of interest in the launch of the National Action Plans. We consider that the Government has missed an excellent opportunity to publicise the drive for growth and jobs which is at the heart of the Lisbon Agenda. We urge the Government to do better. The publication of next year's Action Plan should be the centrepiece of their strategy.

76.  In contrast to the Action Plan which was not laid before Parliament, the Commission's review report has been deposited by the Government for scrutiny in the relevant committees of both Houses. Although this arrived too late to be considered fully in this report, we will be considering it in the usual fashion in the coming weeks.

77.  The Minister also confirmed that the Government does not intend to appoint a minister to oversee the Lisbon policies and to take responsibility for promoting and communicating Lisbon related policies despite the Council's decision that Member States should do so. However, he did imply that ultimately the Chancellor of the Exchequer was responsible for these policies: "if you are looking for, in practice, a driver of this set of economic reforms spanning the different departments and policy areas over the last few years, it has generally been the Chancellor who has set the pace on this" (Q 270). If the Chancellor is already responsible, we suggest that this is made public. We consider that the public identification of such a high level minister would have a very positive effect on public awareness of the Agenda; and would send a strong message to other Member States about the UK's commitment to the Agenda and its objectives.

78.  At a European level we note that, whilst the European Council has agreed to discuss the Agenda on an annual basis, neither the ECOFIN nor Competitiveness Council has been given responsibility to keep a watching brief on the Agenda. We consider that progress towards the Agenda's goals would benefit from giving responsibility for monitoring the Agenda to one Council. Equally we believe that the Commission and the European Parliament must not allow the European strategy for growth and jobs to fall out of the public consciousness.

The Role of Parliament

79.  We were struck by the fact that, although the Agenda is sometimes referred to as part of wider discussions, there have not been any recent debates in either House specifically on it. This is in contrast to a number of other Member States, whose National Action Plans indicate that parliaments have been more involved in drawing up and scrutinising the Lisbon policies. We believe that parliamentary committees should keep a watching brief on the Agenda and we will seek to return to it ourselves in the future. We consider that parliamentary debates on the Agenda would help to raise its profile and engage citizens in the relative economic performance of the Member States and the urgency and desire for economic reform in Europe. We urge Members of both Houses to seek regular debates on the Agenda and ask the Government to consider formally laying the annual Action Plan before Parliament. We therefore make this report to the House for debate.


35   Time to Move Up a Gear, Part 2, page 158 Back


 
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