Memorandum from West Midlands Higher Education
Association (AWM 06)
I am writing in relation to the West Midlands
Regional Committee looking into the work of Advantage West Midlands,
and the impact on the West Midlands region.
The West Midlands Higher Education Association
(WMHEA) has worked closely with AWM to develop business focussed
projects that open up the region's knowledge base. These build
on the significant strengths of the WM HEIs.
The WM HEIs have worked in partnership with
AWM to develop proposals to deliver ERDF investments, as well
as those that draw funding from the single pot, and these have
been develop as part of a wider regional strategy that ensure
In addition, the WM HEIs welcome the engagement
that AWM has had around the higher skills agenda, and the positive
steps it has made towards better linkage between business support
AWM has taken a particular lead in the recent
economic downturn, and has worked very closely with partners to
re-target activity and support business through these tough times.
As well as looking at sector based support, AWM has also worked
closely with the HEIs on graduate focussed assistance, meaning
the region has led the way on thinking in this area.
When necessary, AWM has taken bold decisions
and shown strategic leadership, making investments such as the
Manufacturing Technology Centre, the Serious Games Institute and
the Worcester City University Quarter possible.
Professor Madeleine Atkins,
Chair and Vice-Chancellor, Coventry University
9 December 2009