Advantage West Midlands Annual Report and Accounts 2008-09 - West Midlands Regional Committee Contents


Memorandum from HM Government (AWM 01)

SUMMARY

  1.  The nine Regional Development Agencies (RDAs) have been successfully delivering Government policy in the English regions for the past 10 years. They were established under the RDA Act 1998 which states that RDAs should:

    — further the economic development and regeneration of their region;

    — promote business efficiency, investment and competitiveness;

    — promote employment; and

    — enhance the development and application of skills relevant to employment and contributes to the achievement of sustainable development in the UK where it is relevant to its area to do so.

  2.  RDAs are a vital part of Government's support for business. Government recognises the importance of their work, of keeping a business focus and ensuring they have the skills, resources and clear direction needed to deliver. Businesses and their representative bodies have acknowledged the value provided by these business led organisations. With their in-depth knowledge of regional economies, RDAs are uniquely placed to help deliver the Government's strategy for economic recovery and growth.

STRATEGIC LEADERSHIP

  3.  The RDAs are strategic leaders, bringing together the views of the people and businesses who live and work in their region, and combining these with a unique set of business and economic insights to make the most of the opportunities globalisation brings.

  4.  RDAs are strengthening and growing regional economies, guided by the principles of sustainability, to ensure a healthy long term future for people and businesses. Each RDA is working with its partners to build on their region's natural assets, revitalise places and meet the needs of regional businesses.

  5.  RDAs are charged with producing Regional Economic Strategies for their region. AWM launched the current West Midlands Economic Strategy (WMES) Connecting to Success in December 2007, together with the West Midlands Regional Assembly. An accompanying Delivery Framework to monitor and refresh progress against key milestones was launched in the summer 2008, and this is updated and rolled forward each year. AWM continues to secure partner sign-up to the Delivery Framework.

  6.  Connecting to Success was the product of extensive consultation and evidence based research. It was the first low carbon WMES, aspiring to close the region's output gap by growing the economy at a faster rate than the UK average, but not seeking economic growth at any cost. The aim is for growth to contribute to the quality of life whilst respecting environmental limits.

  7.  The Strategy sets an ambitious vision: "To be a global centre where people and businesses choose to connect". A key achievement of this work was in securing the alignment of the Regional Economic Strategy with other key strategies, including the Regional Spatial Strategies.

  8.  An example of AWM's strategic leadership is its positive response to the Government's report following the Review of Sub National Economic Development and Regeneration (SNR). Here the Agency took the opportunity to forge new partnership working with local government and business through the establishment of the Joint Strategy and Investment Board (JS&IB), which it co-chairs with local government. AWM quickly established a Transition Team, led by a Strategic Director for SNR, to work on behalf of regional partners, including the LGA and WMRA to manage the transition to new regional arrangements from April 2010.

  9.  The effectiveness of new partnership working through JS&IB has, in turn, led to the development of new and stronger regional level working from local government and business with the formation of the WM Leaders' Board and One Voice WM respectively.

  10.  An early success of this joint working has been the Regional Funding Advice (RFA) to Government. The detailed work was undertaken by the Regional Advisory Group (RAG), which was led by AWM, under the guidance of the JS&IB. Key outcomes of this process were the identification of the twenty Impact Investment Locations where partners have agreed collectively to prioritise spend (27% of the combined economic development, housing and transport funds from 2009-19) and the securing of approval for the Regional Infrastructure Fund. Partners responded positively to the challenge from the Regional Minister to demonstrate how the region would manage delivery of these priorities and AWM has appointed an RFA Implementation Manager and Director for Infrastructure to drive this work and to support the RAG and JS&IB in their robust approaches to monitoring delivery.

  11.  The Agency also showed strong strategic leadership in supporting the Regional Minister in promoting the Region and local partner's case for the redevelopment of Birmingham New Street station. AWM took its strategic responsibilities very seriously when challenged by the then Regional Minister to identify, along with the WMRA and Regional Transport Partnership, the key strategic transport priorities for the region. AWM took the lead in driving this work forward and continues to lead the ongoing work to develop the nine priorities identified.

  12.  The West Midlands Economic Inclusion Panel was established with AWM funding in response to the productivity output gap identified in the West Midlands Economic Strategy. Chaired by Trudi Elliott, Regional Director for Government Office for the West Midlands, the Panel brings together leaders from across the public and third sectors to consider new ways to tackle the £2 billion productivity gap ascribed to Worklessness; to identify and champion the wider, and more consistent, deployment of existing practice, to identify, and propose the means to fill, crucial gaps in current provision designed to tackle worklessness. Further information on the work of the panel was included in our evidence to the Committee's second inquiry.

  13.  AWM has a demonstrable, evidence based approach to its activities. The Agency gathers both formal and anecdotal intelligence to analyse the structure, performance and prospects for the regional economy. The Agency then uses this for developing policy, such as the RES and Taskforce priorities as well seeking to influence the actions of other local and national partners.

  14.  The importance that AWM places on evidence based development is reflected in the resources allocated to the West Midlands Regional Observatory (WMRO) which acts as an independent and critical resource both to AWM and other partners in the region.

  15.  AWM has recently led a key area of evidence based analytical work on the depth of the issues facing the West Midlands economy. This has enabled the Regional Minister's Taskforce to commission immediate interventions to mitigate the impact of the recession and is leading to new thinking about the policy interventions that will be needed to address the situation.

  16.  This analysis of the region's economy is fundamental to support the revision of the regional strategy. Under the new Local Democracy, Economic Development and Construction Act 2009, AWM is placed under a new joint duty with local government to review, revise, implement and monitor the regional strategy, and support the delivery of sustainable economic growth in each region. This strongly reinforces the strategic leadership role of RDAs for the future.

  17.  The recently published national Skills Strategy highlighted a new leadership role for RDAs as lead regional body for skills from April 2010. They will take responsibility for producing regional skills strategies working, together with Local Authority Leaders' Boards, in close consultation with local partners to ensure that they fully reflect the needs of all areas in the region. These strategies will form part of the Single Regional Strategy, ensuring that skills priorities are aligned with wider economic development. The skills strategies will articulate employer demand and set out specific skills investment priorities for their region in line with our new New Industry New Jobs commitments. The skills priorities in the regional strategies will inform Ministers' Annual Skills Investment Strategy and how the Skills Funding Agency will fund colleges and training institutions to ensure an appropriate supply of skills to meet the national, sectoral, regional and sub-regional priorities.

ACHIEVEMENTS

  18.  The results of the independent National Impact and Evaluation Study of RDAs by PricewaterhouseCoopers commissioned by BERR (now BIS) and published in March 2009, found that every £1 invested by the RDAs generated at least £4.50 for their regional economies. AWM's results showed that it generated an overall benefit to the region of £7.45 for every £1 invested.

  19.  Between 2002-03 and 2006-07, RDAs created and protected nearly 213,000 jobs. RDAs helped to create over 8,500 businesses and supported a further 35,000. During this period AWM specifically created or safeguarded nearly 78,000 jobs of which 47% were additional at the regional level; helped to create just over 3,000 businesses of which 45% are additional; and supported over 28,000 businesses of which 30% are additional.

  20.  RDAs have assisted over 400,000 people to improve their skills and cleaned up and brought back into use an area of land equivalent to around 800 football pitches..AWM has specifically remediated over 670 hectares of land, of which 58% are additional; and assisted more than 183,000 people to improve their skills, of which 44% of these are additional.

  21.  AWM has a successful track record of attracting and retaining international investors. In 2008-09, AWM worked with 54 overseas companies to invest in the West Midlands, a record year since AWM was established in 1999. A number of these investments, such as the Australian software company PelicanCorp, were attracted by the Bridge To Growth initiative which is aimed specifically at innovative SMEs.

  22.  RDAs spend their money wisely: they exceeded their efficiency savings target of £144 million in 2005-08 and are on track to deliver the value for money savings target in 2008-11.

  23.  The Agency continues to progress well in its role as the Managing Authority for the 2007-13 ERDF Programme. It continues to deliver the programme in a well managed way and has met its 2009 target for N+2.

  24.  The 2007 Independent Performance Assessment Report conducted by the National Audit Office (NAO) assessed AWM as performing strongly (the highest category possible). AWM is fully committed to continuous improvement and is working activlely on its IPA Improvement Plan (which is based on the Business Excellence model) agreed with the NAO. AWM achieved "Investors in Excellence" standard at the first attempt in 2007, and were also selected as one of the finalists at the Midlands Excellence Awards in 2008-09. The Agency is entering the 2009-10 Midlands Excellence Awards. AWM's 2009 annual independent stakeholder survey showed continuing improving trend, except for consultation with partners, which AWM is now addressing. The 2009 survey results were benchmarked by Ipus Mori against 18 other Government Bodies on Advocacy and AWM was ranked four out of 18.

  25.  Like all RDAs (outside of London) during 2009-10 AWM will be subjected to the National Audit Office Independent Supplementary Review (ISR), the ISR process started in November 2009.

SUPPORTING THE GOVERNMENT'S AGENDA

  26.  RDAs work across Government departments helping to deliver a wide range of projects.

  27.  Working with CLG, RDAs have helped regenerate cities across the Midlands and the North, and provided an economic future for communities blighted by the demise of old industry and mines. Here in the West Midlands for example, AWM is helping to bring a new economic future to areas such as North Staffordshire where working with partners, it has contributed to North Staffordshire's £100 million Chatterley Valley project, a major regeneration project featuring a new generation of environmentally friendly developments—one of which, the £40 million G.Park Blue Planet building, is ranked amongst the most sustainable buildings in the world. Additionally, AWM has provided over £9 million of financial support for major infrastructure improvements at Keele Science Park, linked to Keele University. This underpins the success of the emerging medical cluster at the Science Park, creating high-value jobs and encouraging graduates to stay in the area. The Agency is also investing over £30 million in the regeneration of the University Quarter in Stoke, which is expected to create 1,300 direct education jobs. A major focus for the University Quarter will be to drive up aspirations and skills to meet the needs of local employers.

  28.  The RDAs also work with DEFRA, acting as a bridge between the urban and rural economies, delivering significant economic programmes focused on market towns as well as responding to economic shocks such as flooding and foot and mouth disease. To help the rural economy in the West Midlands AWM has established a Rural Regeneration Zone, as a key delivery mechanism. This is the only one of its kind in England. The Zone area covers nearly all of Herefordshire, most of Shropshire and parts of Worcestershire. It is delivering, with its partners, projects and programmes to create an economic environment that attracts high-technology, knowledge-based jobs, while at the same time, helping the Zone's current and future workforce to improve its skills to take advantage of the new opportunities. The Agency has also implemented a successful Market Towns Initiative which has been independently evaluated. The most recent evaluation report, published in September 2009, concluded that the Market Towns Programme has generated significant direct and indirect economic benefits as well as a range of non-economic benefits in the supported towns. Examples of projects supported through the Rural Zone include the recently launched wireless connected "E-Pods" in Carport, Telford, to be rented out for use by mobile professionals and business nomads who are seeking "hot desking"', "downsized office space" or luxury "workstation" premises, and through its RE:think Energy programme the Zone provides grant funding to businesses in the Zone seeking to invest in renewable energies.

  29.  AWM takes a lead role on behalf of all the RDAs with regard to transport issues, liaising with DfT on key issues.

  30.  RDAs play a key role alongside JobCentre Plus and the LSC in responding to large scale job losses. AWM has played a leading role in responding to large scale redundancy and closure announcements, working with its partners to provide a co-ordinated and professional response to the businesses and the people affected. AWM's leadership in managing the regional response to the closure of the MG Rover at Longbridge is regarded as a major success for the Agency. The Committee recognised, in its first inquiry, which AWM's leadership in working with regional partners in mitigating the effects of the closure of MG Rover has helped inform its approach in the current downturn. It has also provided a template for the way that other regions and agencies respond to economic shocks. Further examples include Peugeot in Coventry, Jaguar Landrover at Browns Lane and more recently with Wedgwood and LDV.

  31.  Earlier in 2009 Government asked all RDAs to review their Corporate Plans and develop a more strategic mix of interventions, informed by the results of the Price Waterhouse Independent Evaluation work and to take account of the reduction in RDA budgets. Government asked RDAs to focus on:

    — in the short-term, giving immediate priority to assisting business;

    — for the medium-term, stimulating the recovery and growth; and

    — for the longer-term, restructuring and developing each region's strengths, addressing its market failures and supporting its growth and competitiveness in the future.

  32.  In revising its Corporate Plan, AWM decided to review all its projects which were not already legally contracted. This was to ensure that its investments were targeted on activities that would deliver the greatest benefit to the region.

  33.  AWM endeavoured to be open and transparent about the review process, keeping partners and applicants informed. In total 306 projects were reviewed and the outcome, announced at the end of June 2009, was that 184 projects of the original 306 were allocated funding. The total investment in these projects and the Agency's 600 existing projects over their lifetimes will be around £1.1 billion.

  34.  The revised AWM Corporate Plan for 2009-11 was approved by BIS Ministers in August 2009. Meanwhile, AWM has continued to work with unsuccessful applicants to explore alternative funding and delivery arrangements for their projects.

  35.  In refocusing its resources, AWM has sought to take a balanced approach, remaining sighted on the "long game"of addressing the challenges facing the region as set out in the Regional Economic Strategy Connecting to Success.

SUPPORTING BUSINESS THROUGH THE RECESSION

  36.  RDAs are delivering vital help and support to businesses during the recession. They play a lead role in the Regional Economic Fora, which assess and respond to the impact of the recession in each region. Here in the West Midlands AWM has been a leading partner on the Regional Minister's Economic Taskforce. It has provided the Minister with the necessary support to make the Regional Economic Taskforce an important and effective body in the region, as the Committee has previously commented.

  37.  AWM appointed a Director with strategic leadership responsibility for the Taskforce and has provided the leadership for the Co-ordination group that supports it. In addition, as recorded in Government evidence provided for earlier Inquiries, AWM has provided the Taskforce with the help and support to develop a comprehensive response to the economic downturn, develop new services and adapting others to better align with the changing needs of the region, including, for example, sector specific proposals for automotive, construction and retail.

  38.  RDAs deliver and finance a range of support on the ground. Over 51,000 free business health checks have been delivered by the RDA-funded Business Link service between October 2008 and May 2009. At 31 October 2009, 95,343 unique businesses have benefited from the Business Link "Health Check" in England. Of that total, 12,013 Health Checks have been undertaken in the West Midlands.

  39.  West Midlands business users' satisfaction with Health Checks delivered by Business Link in the region has seen a considerable increase since Quarter 1 2009-10. More customers are responding that the depth and breadth of support and advice being offered is appropriate to their business. The volume of Health Checks being delivered is continually increasing—although this is more supply led than demand led. In terms of responsiveness, adviser appointments continue to be available within an average of five working days—with immediate support being offered via telephone based Duty Advisers. In emergency situations appointments can be made for the next day, although the demand for this level of response is minimal.

  40. The Business Link Regional Performance Report for Quarter 2 2009-10 reports that West Midlands Business Link Partnership over achieved on its usage target by 5%. The overall usage continues to be steady as a result of development and improvement of services offered for marketing, promotion, events and the adviser role. Customer satisfaction has improved significantly as a result of new processes and systems, staff becoming better trained and a concerted effort across the company to improve service following the implementation of an organisation-wide action plan.

  41.  Government introduced Transition Funds as a short term measure while broader fiscal measures including the Enterprise Finance Guarantee Scheme were put in place. AWM led the way by establishing very early on the highly successful Advantage Transition Bridge Fund. This fund had, by mid November, advanced £10.672 million, via 68 loans to 64 companies, safeguarding 3,832 jobs.

  42.  BIS is currently undertaking an evaluation of the Transition Loan Funds which will be available at the end of the financial year. All the RDA transition funds, including the Advantage Transition Bridge fund closed at the end of November as announced in the 2009 Budget. In the West Midlands, AWM is convinced that there is a continuing need as businesses are still reporting difficulties in obtaining commercial finance. AWM has therefore announced that it will be launching a successor to the Advantage Transition Bridge Fund (the Mezzanine Fund) as part of a £44.8 million business support fund which includes:

    — An Early Stage Equity fund of £8 million;

    — A Growth Equity fund of £9.2 million, matched by the same amount from the private sector, and;

    — A Mezzanine fund of £9.2 million, also matched by the private sector.

  43.  The public sector parts of the fund to be provided by AWM and the European Regional Development Fund.

  44.  The Early Stage Equity fund is now operational and actively in the market to make investments. Preferred fund managers have been appointed for the Growth Equity Fund and it is expected to be operational by early 2010. A Preferred fund manager for the Mezzanine Fund has yet to be appointed, but AWM hopes to do so soon.

  45.  As the Advantage Transition Bridge Fund (ATBF) finished making loans at 30 November 2009 and, in view of the delay in implementing the Mezzanine Fund, AWM is actively looking at ways of producing some continuity of finance in this area of activity. In the mean time ATBF continues to log applications and, where appropriate, applicants are being re-directed to other lenders such as Investbx (who are operating a loan project on behalf of Birmingham City Council) and the Capital for Enterprise Funds. In the meantime the Advantage Enterprise and Innovation Fund and the Mercia Technology Seed Fund continue to invest and support for Business Angels continues.

  46.  In total RDAs have brought forward £100 million for regeneration projects to boost the economy during the recession and have provided £110 million to fund national business support schemes. In the West Midlands AWM has, for example, been able to bring forward:

    — £11.2 million to allow early commencement of work to redevelop Birmingham New Street station, creating up to 400 new jobs; this is part of a total investment of £100 million; and

    — £1.8 million to accelerate the redevelopment of the former MG Rover site at Longbridge Birmingham, enabling an early start to the relocation of Bournville College, securing 250 construction jobs; this is part of a total investment of £37 million.

PLANNING FOR GROWTH IN THE REGION

  47.  RDAs are supporting the UK's economic recovery by providing economic leadership and investing in emerging sectors. They are working with the Department for Business Innovation and Skills (BIS) to shape the development of future growth sectors, such as high-tech manufacturing, aerospace, bioscience, digital communications and low carbon technologies. These are integrated into the RDAs' revised corporate plans.

  48.  RDAs are investing £1 billion between 2008-11 in programmes to support tomorrow's innovative businesses and are leveraging investment from both the public and private sectors, as well as working with UKTI to attract overseas investment to the regions. AWM is, for example, supporting the world class Manufacturing Technology Centre (MTC), to be built at Ansty Park research and development site outside Coventry with a joint £40 million with the East Midlands Development Agency (emda)—one of the largest public sector investments in manufacturing for many years. The MTC has the backing of some of the UK's major global manufacturers and will support UK manufacturing companies, and their supply chains, to bring about major improvements in their manufacturing competitiveness. It is a new model of collaborative partnership between industry, universities and research and technology organisations (RTO).

CONCLUSION

  49.  The West Midlands economy and people have suffered the impact of the recession more acutely than the other English regions in terms of redundancies, business closures and unemployment and it is important that we recognise this in an evaluation of AWM's work and future plans.

  50.  Much has been done by Government through fiscal stimulus and "Real Help Now", to respond to the immediate needs of businesses in the recession. At regional level, a wide array of West Midlands partners came together through the Regional Minister's Taskforce to develop an effective and timely response to the downturn. AWM has played the key leadership role in the Taskforce since its inception, undertaking targeted activity in close consultation with businesses to help them survive and protect valuable jobs where possible. The Regional Minister has recently re-positioned the Taskforce to focus on supporting long term recovery and improving the region's resilience to future economic shocks. AWM will continue to provide leadership to the Taskforce helping to ensure that it's planning for the upturn is effective.

  51.  AWM is well regarded by regional leaders, businesses and other stakeholders. The Stakeholder survey shows good overall satisfaction rates. Further evidence of the high regard for AWM is the unusually high number of high calibre applications received for the 2009 Board vacancies. In total there were 94 applications for the four vacant board positions producing an exceptionally strong field.

9 December 2009





 
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