| Licensing Bill [Lords]
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Mr. Jones: It is statutory. Mr. Turner: I thank the hon. Gentleman. Therefore there is a precedent for what I am proposing. The situation with applications for the storage of lorries is that the applicant must place the advertisement in a newspaper that circulates within the area. In one case in my constituency, the advertisement was placed by the applicant in The News (Portsmouth), which circulates on the island, albeit not widely. All planning applications are advertised by the Isle of Wight county council in the pages of the Isle of Wight County Press. That is where people tend to look for such applications. Of course, licensing applications may be advertised in both organs, but certainly in the Isle of Wight County Press. Jim Knight: I am trying to help move things on. Will the hon. Gentleman explain his amendment in the context of subsection (5)(a), which states:
because it would seem possible to prescribe that that should be advertised in the Isle of Wight County Press, not the other newspaper that we talked about. Mr. Turner: It would indeed, if the Minister could go into such detail, but it would be difficult for him to find a form of words that specifies such matters. Indeed, in the case of the application for the storage of lorries, the courts found that it was hard to find a form of words that would specify which newspaper would be appropriate. Moreover, it seemed to be sensible that the advertisements should be consolidated by the licensing authority, so that it would not only be less expensive in the long run, but make it easier for members of the public to find them, rather than have them separated and spread out in bits and pieces over the public notices pages, which sometimes happens in local newspapers. It is a simple proposal and I hope that the Minister agrees with it. Dr. Howells: As the hon. Gentleman said, the amendment may have been tabled with the intention of reducing the financial burden on applicants and letting more people know that the application has been made. However, I fear that it would not achieve that. Licensing authorities would need to recover costs incurred through advertising those applications and, given the Government's intention of setting fees at a level that would allow full recovery of costs for licensing authorities, additional burdens on the licensing authority would result in a general increase in the licensing fees, which would end up being shouldered by the consumer, although the initial outlay will be for the industry. The draft guidance states that a short summary of the application, setting out the location of the premises, the proposed licensable activities, the proposed access for children and the proposed hours of opening should be published in two local newspapers. However—and I am sure that the hon. Gentleman will be pleased with this—the Local Government Association and the Association of London Government have advised us, via the advisory group that has been assisting the Column Number: 281 Department for Culture, Media and Sport with the Bill, that their surveys show that adverts in local papers are not always an effective way of advertising licensing applications. People often dispose of such papers, especially free ones, having glanced at a few of the articles, rather than reading them thoroughly and taking note of the advertisements and announcements.The LGA and ALG studies show that the best way to advertise licensing applications and the method most likely to prompt interest and comment is to advertise using signs, prominently displayed immediately outside the premises in question. The Government are happy to accept the advice of the LGA and the ALG and as such, we are content to reflect that in the guidance and are minded to do so in secondary legislation. Mr. Hoban: I am concerned about signs being placed outside premises affected. That works for planning applications to an extent, but given the impact that a new pub could have on the wider community, simply posting a sign outside the site of the new pub would not be sufficient to bring it to the attention of the wider community. Given that one only has a hearing by the licensing committee if one receives representations from local people objecting to an application, it would seem that the widest circulation possible is more likely to generate a genuine reaction from the community to a licensing application. Dr. Howells: Absolutely. I am glad that the hon. Gentleman has reminded us of that. There would be no compulsion on applicants only to advertise in that way. They can do it in newspapers and they may be required to do so. The hon. Gentleman is right: in certain circumstances there must be the maximum possible advertising. We think that the provisions should significantly reduce the cost to applicants and ensure that local residents are better informed. With that reassurance, I hope that the hon. Gentleman will withdraw the amendment. Mr. Turner: I welcome the proposal for notices, which I take from the Minister's words to be additional to the advertisements in local newspapers. Dr. Howells: Yes. Mr. Turner: I do not think that he has dealt with whether the advertisements should be consolidated or otherwise, but I beg to ask leave to withdraw the amendment. Amendment, by leave, withdrawn. Clause 18 ordered to stand part of the Bill.
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