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17 Apr 2002 : Column 1003W
Blackburn with Darwen
Brighton and Hove
Dundee, City of
Highlands and Islands
Neath Port Talbot
North West Wales
Nottingham, City of
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Rhondda, Cynon, Taff
Wales Objective One 1
1 Covers areas of Wales with European Social Fund Objective One status which are not part of another Action Team. Includes selected wards in Bridgend, Carmarthenshire, Ceredigion, Torfaen and Swansea.
Maria Eagle: Different definitions of disability and conditions of entitlement are in use within UK legislation and for relevant schemes and services. There are no plans to seek to harmonise these because they serve different purposes and reflect the fact that disability affects people in many different ways and to greatly differing degrees.
Maria Eagle: Jobcentre Plus employs approximately 80 occupational psychologists in its disability service. Their role is partly to help clients with disabilities who have particular problems in finding or keeping suitable employment, and partly to assist the network of disability employment advisers and access to work advisers. The psychologists' work has been reviewed over the past three years. As a result improvements have been introduced, especially to their work with clients who have mental health problems, dyslexia and other specific learning disabilities and with people who have sustained head injuries.
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Mr. Nicholas Brown: Nine organisations were funded to develop and test the feasibility of their proposals for the job retention pilot studies during the three months ending on 15 March 2002. The detailed bids are currently being considered, together with a report on the evaluation methodology.
Mr. Salmond: To ask the Secretary of State for Work and Pensions when he intends to reply to the letter dated 4 March from the hon. Member for Banff and Buchan regarding his constituent, Mr. Light, of Banffshire. 
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Mr. McCartney [pursuant to the reply, 10 April 2002, c. 228W]: The minimum income guarantee was introduced in 1999. Since 1999, annual rises in the minimum income guarantee have been linked to earnings. The rises, after taking into account inflation increases and the differences in the premiums paid, are shown in the table.
Mr. Beith: To ask the Secretary of State for Work and Pensions which of his Department's projects have received sponsorship since 1997, including (a) details of the sponsor, (b) the nature of the project, (c) the date of the project, (d) the total cost of the project and (e) the amount of money involved in the sponsorship deal. 
Mr. Nicholas Brown [holding answer 11 April 2002]: In line with the Government's commitment in its response to the Sixth report from the Committee on Standards in Public Life, details on individual amounts of sponsorship valued at more than £5,000 will be disclosed in Departmental annual reports.
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Mr. Llwyd: To ask the Secretary of State for Health what meetings he has had and representations he has received, by date and subject, from Members of the National Assembly for Wales and the Welsh Assembly Executive, regarding the increased use of private sector funding on delivering public services, broken down by date and subject. 
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Tim Loughton: To ask the Secretary of State for Health how much has been spent on advertising by his Department in each of the last five years; and if he will give a breakdown of the largest items of expenditure in each year. 
|Nurse and other staff recruitment||1.43||1.30||4.90||4.21||4.90||6.00|
|Organ and blood donation||0.38||0.62||2.47||(18)0.69||0.43||0.18|
|Appropriately prescribed medicine (ie antibiotics)||||||||0.91||||0.44|
(17) Planned (to be updated).
(18) The Department's spend on blood donation advertising reduced in 19992000 because most of this activity was funded directly by the National Blood Authority, who took over full responsibility for this expenditure on 1 April 2000.
(19) Prior to 19992000 advertising on smoking was undertaken by the Health Education Authority (HEA).
(20) Including Asian specialist press.
Mr. Bercow: To ask the Secretary of State for Health if he will list the publicity and advertising campaigns run by his Department in each of the last four years, specifying the (a) purpose, (b) cost to public funds, (c) number of staff involved and (d) method of evaluation in each case. 
Ms Blears: I refer the hon. Member to an answer I gave the hon. Member for East Worthing and Shoreham (Tim Loughton) today, which listed, with costs the major advertising campaigns run by the Department for the period in question.
|Campaign and purpose||Evaluation|
|To encourage the public not to over use antibiotics and thus reduce their effectiveness||Pre and post tracking research of advertising campaign|
|To encourage more members of the general public to become blood donors||The number of people registering to give blood, calls to the blood donation helpline and amount of blood given|
|To promote the CALM mental health helpline to young men on the onset of depression||Feedback from regional co-ordinators in the active zones, calls to the helpline, pre and post launch campaign research|
|To publicise services provided by National Drugs Helpline||Calls to the helpline monitored|
|To advise general public that those at risk (people 65 and over and others suffering from specified illnesses) should see their GP for a free flu jab||Returns from health authorities on immunisation take up among the target age group. Pre and post campaign tracking research|
|Campaign to reduce the stigma associated with all those with mental health problems||Quality and quantity of editorial coverage generated; assessment of attitude shifts identified by key campaign partners|
|NHS including nurse recruitment|
|To encourage new recruits to apply for training in nursing and other professions in the NHS and those who are qualified and have left to return to the NHS||Volume and analysis of helpline response. Pre and post campaign tracking, analysis of volume and quality of recruitment and retention related editorial. Returner recruitment assessed through report from regional offices|
|Promotion of 24-hour nurse led health advice telephone service||Pre and post tracking research of advertising campaign and number of calls to helpline|
|To encourage more people to enlist on the Organ Donor Register||Pre and post campaign tracking research of advertising campaign and calls to the Organ Donation Literature Line|
|Advertising, publications and helpline to inform service providers and users about the new penalty charges enforced for fraudulent claims for free or reduced costs of treatment||Analysis of helpline response|
|Preventing teenage pregnancy|
|National campaign aimed at halving the rate of teenage conceptions among under-18s by 2010 and lower the incidence of STIs among 13 to 18-year-olds||Pre and post advertising tracking research, calls to Sexwise helpline and visits to the related websites|
|Adult sexual health|
|To decrease the rates of sexually transmitted infections among 18 to 30-year-olds and raise awareness and understanding, providing information so people can make informed choices about their own sexual health||Analysis of calls to helpline, visits to related website and some pre and post advertising tracking research|
|Social work recruitment|
|National advertising and marketing campaign to encourage applications to be a social worker||Volume and analysis of helpline response, qualitative and quantitative analysis of recruitment related editorial generated. In the long term assessment of impact on the number of applications|
|To encourage smokers to give up smoking||Pre and post tracking research of advertising campaign and calls to the NHS Smoking Helpline|
|Walk in centres|
|To raise awareness of a new health care choice||Number of visitors to centres measured constantly to track changes. Patients asked how they found out about the service on arrival at centres. Street poll of 5,000 patients outside four NHS walk in centres to discover views on service conducted 200001|
|To encourage the general public to make appropriate use of NHS services and other sources of health advice including NHS Direct||Pre and post tracking research of advertising campaign and number of calls to NHS Direct|
(21) The National Blood Authority (NBA) took over full responsibility of this campaign on 1 April 2000.
(22) Prior to 19992000 advertising on smoking was undertaken by the Health Education Authority.
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It is not possible to provide a breakdown of staff by each individual campaign. However the numbers of staff employed in the project management of advertising campaigns and publicity campaigns on 1 January each year are as follows:
1 January 2000: 21
1 January 2001: 28 1
1 January 2002: 31.
1 The Department took on direct control for a number of public health campaigns including Smoking Cessation with the closure of the Health Education Authority on 31 March 2000.
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