Select Committee on Culture, Media and Sport Appendices to the Minutes of Evidence


APPENDIX 26

Memorandum submitted by Glasgow City Council

1.  INTRODUCTION

  Glasgow City Council is committed to promoting and enhancing the City as a major visitor centre and great European City by hosting and staging national and international sporting events and delivering and supporting a programme of Community Recreation and Leisure events. This is one of Cultural and Leisure Services key policies as contained in its strategy document "Sport For Life For You"—A Strategy for Sport, Recreation and Play in Glasgow.

  The Council believes that the promotion of Glasgow's national and international standing can be assisted through hosting and staging major sporting events and providing prestigious facilities. A regular and well-organised major events programme can add substantially to a City's economy and can have an immediate and significant impact on the economy, image and perceived quality of life within the City. This impact can be positive, bringing revenue to the City and introducing people to sport. As an example—World Badminton Championships 1997—Research by the Leisure Industry's Research Centre (LIRC) in Sheffield into the economic impact of the 1997 World Badminton Championships and Sudirman Cup, staged at Scotstoun Leisure Centre, found that it made significant contributions to the local economy. This event was responsible for an injection of an additional 2.2 million pounds expenditure into the local economy. This expenditure created additional local income of £445,000. The additional employment created in the Glasgow economy as a result of the event was 36 full-time equivalent job years, with 83 per cent of these being in the hotel, restaurant and catering sector.

  Attracting and staging major events in Glasgow is integral to the role of sports development within the City, particularly in relation to the strategy's target groups and target sports. They provide a focus for the target sports and an opportunity to enhance the City's developing sport programmes.

  Glasgow is committed to adopting a strategic and proactive approach to bidding for securing major sporting events. In adopting such an approach, a range of areas must be addressed including the bidding process, financial support and facility provision.

  In bidding for major sporting events, it is important that a strategic approach is adopted at various levels within the United Kingdom and within Glasgow City Council.

  It is also essential that a comprehensive financial package incorporating potential sponsorship, contractual and advertising agreements, television rights and a projected income and expenditure is compiled as part of a quality bid.

  Glasgow has a wide range of quality sports facilities capable of accommodating major sporting events at World, European and Commonwealth level in a considerable number of the target sports, however it does not have a purpose-built indoor events arena. If Glasgow is to be successful in bidding against its competitor cities, then it requires a purpose-built indoor events arena capable of staging a wide range of World, European and International sporting events with a spectator capacity of 10,000-12,000.

  In recent years, and in partnership with other agencies, the City Council has staged bids for:

    World Masters (Veteran Multi-sports) Championships 2002; European Cross-country Championships 2003; World Cup Gymnastics 2000 and European Champions League Cup Final 2002.

2.  PREVIOUS EVIDENCE

  The City Council has submitted evidence which helped to inform the Fourth Report Volume 1 "Staging International Sporting Events". This evidence remains valid and is attached as Appendix 1.[16] This evidence is attached and is added upon in the following sections:

FURTHER ISSUES FROM A GLASGOW PERSPECTIVE

3.  THE IMPACT OF DEVOLUTION

  Devolution does not yet appear to have had much impact on this area of sport as was suggested in paragraph 122 of the original document. While we and British Gymnastics are delighted to be in receipt of an offer of Lottery funding for the World Cup Gymnastics Finals in December 2000, the new process of application to the UK Lottery Sports Fund was rather complicated and became confusing when both the Scottish Lottery Sports Fund and the UK Lottery Sports Fund differed in their approaches to the application. Happily, these matters are now resolved and the total award to British Gymnastics is now shared by both Lottery Sports Funds.

  The Commonwealth Games is arguably one of the most attractive events which could be staged in Scotland and a strategic approach through a Scottish bid, led by sportscotland would be welcomed.

4.  THE EUROPEAN BADMINTON CHAMPIONSHIPS

  These Championships were successfully staged in Glasgow at the Kelvin International Sports Arena between 22 and 29 April 2000. The organisers were grateful for the £100,000 award of lottery funding which was further supported with an injection of £35,000 from the City Council, together with ancillary and secondary support. The event attracted in excess of 15,000 spectators over the week and 4,500 young players who participated in the Come and Try Festivals which linked in with the City Council's Badminton Development Programme. The economic benefit to the City was substantial with 320 players and officials and 150 volunteers from outwith the City located in four City Centre hotels for the duration of the tournament.

  Very disappointingly however, there was no television coverage either on a terrestrial or satellite basis. This supports the City Council's previous view that there is insufficient interest in the UK Broadcasting Headquarters towards the covering of events outside traditional venues, also insufficient delegated financial and other resources available to regional organisations such as BBC Scotland to deliver large scale international coverage.

  The event did receive considerable media coverage and support from local radio stations including BBC Radio Scotland.


5.  GLASGOW'S COMMITMENT TO STAGING MAJOR EVENTS

  Glasgow remains fully committed to this objective for the reasons outlined earlier. The keys to successful event bidding and delivery can be summarised as follows:

  1.  City Council commitment, knowledge and availability of resources.

  2.  The existence of dynamic and willing partners.

  3.  The involvement of that Commercial Sector through sponsorship and other means of support.

  4.  Skilled and knowledgeable Governing Bodies of Sport.

  5.  The availability of suitable facilities equipped to stage major events.

  6.  The commitment and support of sportscotland and the Scottish Lottery Sports Fund.

  Some comments on the above may be useful.

  Greater efforts need to be made both at national and local level to attract a wider range of partners into the events process. There are clever links to national and local Tourist Boards and Enterprise Commissions which require to be further developed. The involvement of the commercial sector is linked strongly to the promotional return which can be secured through media coverage. The predominance of football in this country makes it difficult for other sports to break into the market.

  Only a few Governing Bodies of Sport are skilled in securing and organising events of an international calibre. There are signs however that more Governing Bodies are becoming ambitious in this area and developing the skills necessary to deliver these events.

  A more proactive role by both sportscotland and the Scottish Sports Lottery Fund towards the identification and bidding for key sports events would be welcomed in partnership with local authorities and other partner agencies.

  In relation to facilities, this still remains an obstacle for the delivery of many indoor sporting events in Scotland. The absence of a dedicated arena capable of seating between 10,000 and 12,000 spectators provides a deterrent to a wide range of sporting disciplines.

CONCLUSION

  Glasgow remains committed to its position as a City of importance to work and international sport and wishes to retain its position. Should further information be required then the City Council will be pleased to supply this.

November 2000


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