Memorandum submitted by Glasgow City Council
Glasgow City Council is committed to promoting
and enhancing the City as a major visitor centre and great European
City by hosting and staging national and international sporting
events and delivering and supporting a programme of Community
Recreation and Leisure events. This is one of Cultural and Leisure
Services key policies as contained in its strategy document "Sport
For Life For You"A Strategy for Sport, Recreation
and Play in Glasgow.
The Council believes that the promotion of Glasgow's
national and international standing can be assisted through hosting
and staging major sporting events and providing prestigious facilities.
A regular and well-organised major events programme can add substantially
to a City's economy and can have an immediate and significant
impact on the economy, image and perceived quality of life within
the City. This impact can be positive, bringing revenue to the
City and introducing people to sport. As an exampleWorld
Badminton Championships 1997Research by the Leisure Industry's
Research Centre (LIRC) in Sheffield into the economic impact of
the 1997 World Badminton Championships and Sudirman Cup, staged
at Scotstoun Leisure Centre, found that it made significant contributions
to the local economy. This event was responsible for an injection
of an additional 2.2 million pounds expenditure into the local
economy. This expenditure created additional local income of £445,000.
The additional employment created in the Glasgow economy as a
result of the event was 36 full-time equivalent job years, with
83 per cent of these being in the hotel, restaurant and catering
Attracting and staging major events in Glasgow
is integral to the role of sports development within the City,
particularly in relation to the strategy's target groups and target
sports. They provide a focus for the target sports and an opportunity
to enhance the City's developing sport programmes.
Glasgow is committed to adopting a strategic
and proactive approach to bidding for securing major sporting
events. In adopting such an approach, a range of areas must be
addressed including the bidding process, financial support and
In bidding for major sporting events, it is
important that a strategic approach is adopted at various levels
within the United Kingdom and within Glasgow City Council.
It is also essential that a comprehensive financial
package incorporating potential sponsorship, contractual and advertising
agreements, television rights and a projected income and expenditure
is compiled as part of a quality bid.
Glasgow has a wide range of quality sports facilities
capable of accommodating major sporting events at World, European
and Commonwealth level in a considerable number of the target
sports, however it does not have a purpose-built indoor events
arena. If Glasgow is to be successful in bidding against its competitor
cities, then it requires a purpose-built indoor events arena capable
of staging a wide range of World, European and International sporting
events with a spectator capacity of 10,000-12,000.
In recent years, and in partnership with other
agencies, the City Council has staged bids for:
World Masters (Veteran Multi-sports) Championships
2002; European Cross-country Championships 2003; World Cup Gymnastics
2000 and European Champions League Cup Final 2002.
2. PREVIOUS EVIDENCE
The City Council has submitted evidence which
helped to inform the Fourth Report Volume 1 "Staging International
Sporting Events". This evidence remains valid and is attached
as Appendix 1.
This evidence is attached and is added upon in the following sections:
3. THE IMPACT
Devolution does not yet appear to have had much
impact on this area of sport as was suggested in paragraph 122
of the original document. While we and British Gymnastics are
delighted to be in receipt of an offer of Lottery funding for
the World Cup Gymnastics Finals in December 2000, the new process
of application to the UK Lottery Sports Fund was rather complicated
and became confusing when both the Scottish Lottery Sports Fund
and the UK Lottery Sports Fund differed in their approaches to
the application. Happily, these matters are now resolved and the
total award to British Gymnastics is now shared by both Lottery
The Commonwealth Games is arguably one of the
most attractive events which could be staged in Scotland and a
strategic approach through a Scottish bid, led by sportscotland
would be welcomed.
4. THE EUROPEAN
These Championships were successfully staged
in Glasgow at the Kelvin International Sports Arena between 22
and 29 April 2000. The organisers were grateful for the £100,000
award of lottery funding which was further supported with an injection
of £35,000 from the City Council, together with ancillary
and secondary support. The event attracted in excess of 15,000
spectators over the week and 4,500 young players who participated
in the Come and Try Festivals which linked in with the City Council's
Badminton Development Programme. The economic benefit to the City
was substantial with 320 players and officials and 150 volunteers
from outwith the City located in four City Centre hotels for the
duration of the tournament.
Very disappointingly however, there was no television
coverage either on a terrestrial or satellite basis. This supports
the City Council's previous view that there is insufficient interest
in the UK Broadcasting Headquarters towards the covering of events
outside traditional venues, also insufficient delegated financial
and other resources available to regional organisations such as
BBC Scotland to deliver large scale international coverage.
The event did receive considerable media coverage
and support from local radio stations including BBC Radio Scotland.
Glasgow remains fully committed to this objective
for the reasons outlined earlier. The keys to successful event
bidding and delivery can be summarised as follows:
1. City Council commitment, knowledge and
availability of resources.
2. The existence of dynamic and willing
3. The involvement of that Commercial Sector
through sponsorship and other means of support.
4. Skilled and knowledgeable Governing Bodies
5. The availability of suitable facilities
equipped to stage major events.
6. The commitment and support of sportscotland
and the Scottish Lottery Sports Fund.
Some comments on the above may be useful.
Greater efforts need to be made both at national
and local level to attract a wider range of partners into the
events process. There are clever links to national and local Tourist
Boards and Enterprise Commissions which require to be further
developed. The involvement of the commercial sector is linked
strongly to the promotional return which can be secured through
media coverage. The predominance of football in this country makes
it difficult for other sports to break into the market.
Only a few Governing Bodies of Sport are skilled
in securing and organising events of an international calibre.
There are signs however that more Governing Bodies are becoming
ambitious in this area and developing the skills necessary to
deliver these events.
A more proactive role by both sportscotland
and the Scottish Sports Lottery Fund towards the identification
and bidding for key sports events would be welcomed in partnership
with local authorities and other partner agencies.
In relation to facilities, this still remains
an obstacle for the delivery of many indoor sporting events in
Scotland. The absence of a dedicated arena capable of seating
between 10,000 and 12,000 spectators provides a deterrent to a
wide range of sporting disciplines.
Glasgow remains committed to its position as
a City of importance to work and international sport and wishes
to retain its position. Should further information be required
then the City Council will be pleased to supply this.
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