Select Committee on Agriculture Appendices to the Minutes of Evidence


Annex

In-Home Market Performance—March 2001

THE RETAIL MARKET FOR FISH AND FISH PRODUCTS—YEAR-ON-THREE-YEAR COMPARISONS (TAYLOR NELSON SUPERPANEL)

  The following graphs show changes in the performance in terms of expenditure and volume, of the total retail market and the two sub-sectors: frozen and wet/smoke (now inclusive of fresh/chilled shellfish and defined chilled/ready meals). The results for each AGB time period are compared to the average of the equivalent time periods of the previous three years, and a percentage change is calculated. Therefore, any point above the zero line indicates an improved performance on the previous three year average, any point below the zero line indicates a drop in performance. Thirteen time-periods are shown, up to and including the most recent period ending 4 March 2001.




 
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Prepared 20 June 2001